Articles

December 2016: 

Southern California Food & Beverage ProfessionalHosting a Holiday Tasting Event

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November 2016: 

Southern California Food & Beverage Professional, Making the Most out of Fourth Quarter Sales: Read more here 

November 2016: 

Great Taste Magazine, Making the Most out of Fourth Quarter Sales: 

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October 1, 2016:

Southern California Food and Beverage Professional: The Silent Sales Force—Point of Purchase Materials

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September 7, 2016: 

Chief Executive Magazine: Could McDonald’s’ Zero-Margin Advertising Deal with Omnicom Completely Change the Ad Game?

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September 6, 2016: 

Modern Restaurant Management:

Modern Restaurant Brands Practice Socially Responsible Marketing  

 Read More about Socially Responsible Marketing

August 31, 2016:  Forbes: Chipotle Offers Free Drinks and Food Throughout September — But Will Customers Bite? 

Read More “…this is a lot more effective than offering coupons on the mail…”

August 12, 2016:  Forbes:  Do Foods Like Burger King’s Whopperrito Help a Restaurant’s Bottom Line — Or Is It A Cry For Help? 

Read More about offers that give “…consumers a reason to choose the brand…and gets media attention to create a buzz as well.”

August 10, 2016:  Small Business Smarts:  How Restaurant Owners Can Cash in on the Breakfast Boom 

Local Store Marketing, Restaurant Marketing, Duke Marketing, Linda Duke

August 2016: Southern California Food & Beverage Professional, August Issue: Ladies Luncheons:

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July 2016: Modern Restaurant Management: The importance of ‪Local Store ‪Marketing ‪-‎LSM for ‪restaurants.

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June 2016: Modern Restaurant Management: Talking with Linda Duke:

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Southern California Foodservice Professional, Columnist Linda Duke

June 2016: Cooking on Television:

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May 2016: Five Signs your brand needs a Make Over!

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April 2016: Marketing and Communication the Health Message:

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March 2016: Crisis Management for Today:

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Feb 2016: Time to take Marketing Inventory:

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Jan 2016 Column: Southern California Food & Beverage Professional: “Creating Snackable Content in 140 Words or Less!”

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Dec 2015 Dec. Issue: Restaurant Business Magazine: How to Handle a Crisis and Prevent Viral Negativity

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Dec 2015 Pizza Marketing Maven Column PMQ Pizza Marketing Magazine

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Sept 2015 Pizza Today Magazine: In Your Backyard: Local Store Marketing

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June 2015 PMQ Pizza Magazine June 2015: Marketing Maven.
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May 2015 Marketing Measurement, Foodservice Consultant magazine, page 146-147. View Online | View PDF

Apr 2015 Linda “Marketing Maven” Duke explains how to develop a successful PR campaign. Hiring a public relations professional could be the next big step in marketing your pizzeria to a wider audience. PMQ Pizza Magazine
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Mar 2015 Linda Duke interviewed, “About Brands” Restaurante Mexicano Magazine – Winter 2015 – Link to page 20 or
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Dec 2014 Smart&Final Magazine – Business Advantage – DELECTABLE DESSERTS
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Sept 2014 PMQ Pizza Magazine – Marketing Maven: How to Prepare for
the 4 Cs—Part 2, When construction projects or new competitors threaten your business, don’t panic: Smart marketing will carry you through the hard times.
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Aug 2014 PMQ Pizza Magazine – Marketing Maven: How to Prepare For
the 4 Cs—Part 1, A solid communications plan for crises and catastrophes
could save your business.
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Jun 2014 PMQ Pizza Magazine – Marketing Maven: 7 Tips for Better Beverage Sales – From VIP tastings to summertime promos, there are some easy things pizzeria operators can do to boost beverage profits.
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May 2014 PMQ Pizza Magazine – Marketing Maven: Catering to the graduates, Build your pizzeria business by offering hassle-free pizza parties to high school and college graduates.
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Apr 2014 PMQ Pizza Magazine – Marketing Maven: Marketing to bar customers, Weekly promotions can fill up your pizzeria’s bar and generate excitement.
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Mar 2014 PMQ Pizza Magazine – Marketing Maven: How to Score with March Madness, Follow these six easy steps to build a moneymaking promotion around this month’s NCAA basketball tournament.
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Feb 2014 PMQ Pizza Magazine – Marketing Maven: 10 Steps to Creating Enticing Menus, Follow these expert tips to design a menu that reflects your brand and generates bigger sales.
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