Articles Archive

Dec 2014 Smart&Final Magazine – Business Advantage – DELECTABLE DESSERTS
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Sept 2014 PMQ Pizza Magazine – Marketing Maven: How to Prepare for
the 4 Cs—Part 2, When construction projects or new competitors threaten your business, don’t panic: Smart marketing will carry you through the hard times.
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Aug 2014 PMQ Pizza Magazine – Marketing Maven: How to Prepare For
the 4 Cs—Part 1, A solid communications plan for crises and catastrophes
could save your business.
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Jun 2014 PMQ Pizza Magazine – Marketing Maven: 7 Tips for Better Beverage Sales – From VIP tastings to summertime promos, there are some easy things pizzeria operators can do to boost beverage profits.
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May 2014 PMQ Pizza Magazine – Marketing Maven: Catering to the graduates, Build your pizzeria business by offering hassle-free pizza parties to high school and college graduates.
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Apr 2014 PMQ Pizza Magazine – Marketing Maven: Marketing to bar customers, Weekly promotions can fill up your pizzeria’s bar and generate excitement.
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Mar 2014 PMQ Pizza Magazine – Marketing Maven: How to Score with March Madness, Follow these six easy steps to build a moneymaking promotion around this month’s NCAA basketball tournament.
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Feb 2014 PMQ Pizza Magazine – Marketing Maven: 10 Steps to Creating Enticing Menus, Follow these expert tips to design a menu that reflects your brand and generates bigger sales.
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Nov 2013 PMQ Pizza Magazine – Building a Better Beverage Program
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Oct 2013 PMQ Pizza Magazine – Leveraging Social Media— Part 2
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September 2013 PMQ Pizza Magazine – Marketing Maven column:
“Leveraging Social Media – Part 1”
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May 2013 Glassceiling.com – Marketing Guru Linda Duke: “Work With
Those Who Celebrate You”
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March 2013 PMQ Pizza Magazine – Marketing Maven column: “A New
Strategy for Red Boy Pizza, Part 1”
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Dec 2012 Propel Quarterly, – Feature by Linda Duke, “Marketing and Menu Trends in the U.S.” – London, U.K. based Hospitality Industry’s magazine
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Aug 2012 Nation’s Restaurant News Magazine – Consumer Trends: Missing the ‘Sweet Spot?’
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June/July 2012 PMQ Pizza Magazine – Marketing Maven column
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May 2012 PMQ Pizza Magazine – Marketing Maven: Drive New Sales with Marketing Promotions (pg. 24)
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Apr 2012 PMQ Pizza Magazine Marketing Maven: Mavenisms from a Restaurant Marketer Part 1 (pg. 24)
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Mar 2012 March Issue of Pizza Marketing is out and Marketing Maven, Linda Duke CEO of Duke Marketing gives Pizza Marketers Tips for the Sports Marketing Game!
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Feb 2012 USfoods.com  How Effective Is Your Marketing Strategy? – With spring just around the corner, it’s never too early to get into a “spring cleaning” mindset, decluttering your business as you look to a new season and set new goals. One of which is most likely creating smarter, more targeted marketing campaigns.
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Feb 2012 USfoods.com — No Fish Story: Increase Your Bottom Line During Lent
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Jan 2012 USfoods.com — Your Business/Tools and Ideas/Create a Recipe for Success This Valentine’s Day
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Jan/Feb 2012 PMQ—Pizza Magazine— Marketing Maven column
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December 2011  QSR web — Commentary: 10 restaurant marketing tips for 2012
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October 2011  PMQ Magazine — Spooky Sales- Scare up increased revenue with a recipe for Halloween promotions.
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August 2011  QSR Magazine — Is Your Brand Star Struck? – Aligning with celebrities can help brands shine bright, provided the operation doesn’t get caught up in their glare.
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July 2011  AllBusiness Daily News—6 Tips to Market Your Franchise Locally
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June 2011  Nation’s Restaurant News—Standing Their Ground:  Chains find best defense depends on the offense
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May 2011  Sacramento Business Journal—Small businesses harness
feedback through Yelp
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March 2011  Nation’s Restaurant News—10 marketing tips for restaurants
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March 2011  Foodservice Digest —Whole Foods’ Full-Court Press by Linda Duke
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March 2011  Restaurantville —Marketing the “Health” Message by Linda Duke View PDF Online | View Online

February 2011  National Culinary Review—Return Engagement-interview with Linda Duke View PDF Online

January 2011  The New York Times – News From the Advertising Industry – Chevys Fresh Mex, part of Real Mex Restaurants, Cypress, Calif., named three agencies to handle assignments with total spending estimated at under $10 million
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October 2010  PMQ Magazine—Rewarding Loyalty
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September 2010  Marinscope Newspapers – Straw Hat Pizza selects Novato marketing firm
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May 2010  Food Business Review – Tavistock Restaurant Taps Into Duke Marketing to Handle Public Relation Duties
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May 2010  San Francisco Business Times – Tavistock Restaurant Retains Duke Marketing.
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February 2010  Nation’s Restaurant News – FOREFRONT (Pg 52) Linda Duke, chief executive of Duke Marketing and author of “marketing cookbook” “Recipes for Restaurateurs,” has advocated such aggressive local-store.
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February 2010  Seven Step Quiz for Driving Food Sales – Medium Business Alliance
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November-December 2009  Recipes for Sales : Gift Certificates & Gift Cards – My Food Service Magazine
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August 2009  Back to School and Pizza Magazine – PMQ Magazine
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August 2009  Western Expo focuses on solutions for growth – QSR Magazine
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June- August 2009  Wedding and Event Planners- MFN, My Foodservice News
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June 2009 Menus that Sell! – Santé, the Magazine for Restaurant Professionals
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May 2009  Executive Q & A – Chain Leader Magazine
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May 2009  Get a Deal on Everything Marketing – Restaurant Business
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April 2009 PIZZA TV: Pizza TV Interviews Linda Duke, who talks about her new marketing cookbook and provides quick tips for restaurant operators.

April 13, 2009  Having Words with Linda Duke – Nation’s Restaurant News
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(click to page 82)

March/April 2009  Recipes for Restaurateurs – Great-Taste Magazine
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February 2009  Eco*Makeovers: Learn how to launch socially responsible marketing in your restaurant – Pizza Magazine
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February 2009  Increase Sales with Internet Marketing
The National Culinary Review
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January 2009  Target fans of your brand – Marketing to the right niche can develop a loyal customer base –Nation’s Restaurant News
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January 2009  Drive Sales & Grow Your Franchise with Effective Local Store Marketing – 2009 International Franchise Marketplace
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January 2009  Marketing Wisely – QSR Magazine
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December 2008  Marketing the Ethnic Food Aisle for Increased Profits
Today’s Grocer
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December 2008   Six Words or Less – My Foodservice News
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December-January 2008  Test your marketing I.Q.- Fast Casual
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Nov-Dec 2008  Building the “Chef-Rateur” Marketing education is a must
if today’s culinary and hospitality students are to be successful.

The Center for the Advancement of Foodservice Education (CAFE)

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Nov-Dec 2008  How to drive food sales in a tough economy Franchise Times
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September 2008  Marketing By the Book
California Restaurant Assoc. The Restaurant Standard

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September 2008  Operators find that giving is more than its own reward
Nation’s Restaurant News
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August 2008  Fast Casual Executive Summit 2008
Second annual gathering to spotlight economic woes, branding opportunities –
Fast Casual Magazine

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August 2008  Give your Restaurant an Eco-Makeover –Restaurant Hospitality Magazine
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August 2008  Ready or Not: Crisis Management. A crisis can hit even the best
food-safety system. Well-prepared chains can minimize the damage.
Chain Leader Magazine

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July 2008  Going Green Do’s and Don’ts – Fast Casual Magazine
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March 2008   “Leading through tough times” – Franchise Times Magazine
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March 08  “Marketing on a Dime” – Chain Leader Magazine
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Mar/Feb 08  “Creating Brand Success & Passion” – Fast Casual Magazine
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February 2008  “Chains debut campaigns to reinforce brand signatures, fend off advancing competitors” – Nation’s Restaurant News
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