62 Year Old California Family-Owned Chain Chooses Restaurant Marketing Agency to

Lead Brand Recognition, Franchisee Advertising and Local Marketing


San Rafael, Calif. – February  8, 2016:  Duke Marketing LLC, celebrating 25 years in business, is a full service marketing communications firm specializing with multi-location and franchise companies, announced today they have been selected from a competitive review  as Public Relations and Marketing Agency of Record for 62 year old Jimboy’s Tacos, with more than 40 locations, based in Folsom, California. 


“Duke Marketing was chosen for their extensive restaurant and franchise marketing expertise,” said Dina Guillen, Director of Marketing, Jimboy’s North America.  “Duke is full of creative ideas to break through the clutter and increase sales and traffic with local store marketing strategies for franchisees.


Jimboy’s Tacos is a family run fresh casual restaurant chain founded by Jim Knudson in Northern California 62 years ago. In 1969, Jim began franchising and the Jimboy’s Tacos phenomenon grew from a small trailer on the shores of Lake Tahoe’s Kings Beach, into more than 40 locations in California, Nevada and Texas. Since its humble beginnings, Jimboy’s Tacos has maintained its philosophy and commitment for fresh, quality American-style Mexican food, and today is still a hallmark of the brand.

“Everything is made to order to ensure freshness,” said Karen Knudson-Freeman, President and CEO of Jimboy’s Tacos, as well as the founder’s daughter. “We have been cooking fresh before it became popular!  We don’t even buy pre-shredded cheese; we shred our cheese daily, and we chop all of our vegetables and we make our guacamole fresh every morning. Its how my mom and dad did it 62 years ago, and we still prepare our food that way today in all our Jimboy’s Taco’s restaurants,” added Knudson-Freeman.

In addition to the distinct flavors in the spices, Jimboy’s Tacos is famous for their Original Taco, which is a grilled stone ground corn tortilla shell made crispy and crunchy, and dusted with their signature parmesan cheese.  The parmesan crusted tacos filled with seasoned ground beef are the chain’s signature menu item along with their popular burritos, nachos, quesadillas, taco salads and churros.

“We are very excited to work with California’s most famous taco and pioneers in the franchising business, Jimboy’s Tacos,” said Linda Duke, Chief Executive Officer, Duke Marketing, LLC.  “We watched the brand growing up and we can’t wait to help make amazing things happen for the fans of Taco Nation!”

For 25 years, Duke Marketing has specialized with multi-location organizations (chains), offering a full range of marketing services and serving as Agency of Record for numerous top brands. Services include:  strategic planning, brand creation and refresh, creative development and design across all mediums, in-store communications and collateral, public relations, consumer promotions, local store marketing, training, crisis communications, franchise communications, social media planning, content creation, advertising and media buying.

Jimboy's Tacos

About Jimboy’s Tacos®

Jimboy’s Tacos had humble beginnings, debuting in a small trailer on Kings Beach in Tahoe, California in 1954.  Started by Jim “Jimboy”  Knudson, it began with Jim’s recipe for his signature taco, packed with the perfect balance of flavors and textures, all encased in his famous crispy, Parmesan dusted stone ground corn tortilla. The Original Taco with premium 100% pure ground beef is still a best seller with other popular menu items such as burritos, nachos, quesadillas, taco salads, churros, and more, rounding out the fresh and affordable menu. From the very beginning, Jimboy’s Tacos focused on a commitment to freshness and quality, using only fresh, premium local ingredients, preparing food from scratch daily, and cooking in small batches to ensure freshness. They were ahead of their time and today that commitment to quality and freshness is a hallmark of the brand. Besides being a pioneer with Tacos, Jimboy’s Tacos was so popular, they were one of the first restaurant brands to begin franchising in 1969.  Today the sought-after brand with more than 40 locations in California, Nevada and Texas, is growing through franchise opportunities.  For more information please visit:  www.jimboystacos.com

    About Duke Marketing®

Duke Marketing, LLC, established in 1989 and celebrating 25 years in business, is a California-based full service marketing communications agency specializing with multi-location and franchise organizations. Duke Marketing combines a full range of services, including: thought-leadership, creative development and design across all mediums, public relations, consumer promotions, local store marketing, franchise communications, advertising and media buying with on-target strategies, fresh ideas and creative concepts to offer complete solutions. Visit our new website at www.dukemarketing.com and friend us on Facebook


FACEBOOK:   Duke Marketing

FACEBOOK:   Restaurant Marketing Magazine

 Twitter @dukemarketing


# # #


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s